ActiveCampaign Plugin for WordPress Forms

Tired of losing leads to clunky subscription forms that don't fit your email marketing plan?

It's time to stop settling for forms that are just 'good enough.' Unlock the full potential of your lead generation with a smarter ActiveCampaign integration. Your forms are the gateway to your marketing strategy. But you risk losing valuable leads when they're hard to customize, don't match your brand's theme, or lack advanced features.

That's where Formidable Forms comes in.

With its ActiveCampaign WordPress plugin, you can create ActiveCampaign forms that look great and make your workflow easier. From automating double opt-ins to tagging leads, Formidable makes your forms as powerful as your marketing campaigns.

So why settle for ordinary when you can supercharge your marketing with tools designed to work for you, not against you?

Let's explore how Formidable Forms can change how you capture and connect with leads on your WordPress website.

The limitations of the ActiveCampaign form builder

ActiveCampaign is a powerful tool for email campaigns and marketing automation, and it excels in those areas.

But one area it doesn't excel is its native form builder, which often leaves users wanting more. And it makes sense, it's specialty is email marketing. Leave the form building to the form builders!

It's still worth being aware of some of the shortfalls, though. They include:

Limited design options: Users often complain that the default forms look outdated and don't match modern website designs.
Basic functionality: Advanced features like multi-step forms and conditional logic aren't readily available.
Performance issues: Worse than design or functionality issues, the form builder can often run slow, significantly slowing your workflow.

If you rely on generating leads, many limitations can be serious time-wasters or detrimental to your business.

But here's how Formidable can help your WordPress site.

Enhance your ActiveCampaign WordPress forms with Formidable

As we mentioned above, the limitations of ActiveCampaigns native forms can seriously hold your marketing strategy back.

But with Formidable Forms ActiveCampaign plugin for WordPress, you're not just creating forms. You're building a foundation for smarter, more effective lead generation. Its advanced features let you go beyond basic form creation, helping you build complete solutions for integration with ActiveCampaign.

Here are a few of the things Formidable can do in ActiveCampaign:

Send contacts to any list on your ActiveCampaign account.
Map custom contact fields to your form.
Add tags to a lead from a form field.
Update information for existing contacts.

But that's not where it stops. It also takes your forms and adds features that are unavailable in ActiveCampaign. Here are a few of the features we're talking about:

Build stunning, customizable forms in a few clicks

If you've built a form in ActiveCampaign, you know how frustrating the form building experience is.

And once you finally build one, it doesn't get many submissions because it doesn't draw attention. It sits there, eroding trust and reducing conversions.

Formidable's drag and drop form builder is the opposite, though.

It's fun to build a form when it's as simple as dragging any field you need to the form canvas and customizing it. Text fields, emails, and many others to help you collect any custom information for your email subscribers.

Formidable Forms drag and drop form builder

And that's only the layout of the form. When it comes to the design, that's where Formidable's Visual Form Styler shines.

You can customize fonts, colors, padding, and more with a few clicks. This gives you full power over your form's design, allowing you to customize it to match your brand's theme.

You don't have to be a design expert. Formidable's goal is to make it so anyone can make forms that give visitors confidence and increase conversion rates.

And with Formidable Forms and your creativity, that's exactly what you get.

Get Formidable Forms

Conditional logic for smarter interactions

More form fields may seem like a good idea at first.

The more information you collect, the more you can know about your leads. The issue is when there are too many form fields.

This chart titled "Number of Form Fields Effect on Conversion Rate" illustrates the relationship between the number of form fields in an online form and its corresponding conversion rate. The highest conversion rate, 26%, occurs with three fields, followed by 22% at five fields, while rates decline significantly as fields increase beyond this range, reaching 14% at ten fields. The chart includes the branding of "Formidable Forms." — Source: HubSpot

Whether it's irrelevant information, unnecessary steps, or simply too many form fields on the page at one time — it overwhelms users and lowers conversion rates. And if you use ActiveCampaign's form builder, the method to solve this isn't the easiest.

However, conditional Logic for Formidable Forms is available in its Basic plan. And that means you can adjust the form experience based on the user.

For example, imagine you own an online fitness brand.

To help recommend workout programs, you've created an online quiz for users to take. Instead of overloading visitors with a quiz of 15+ questions (which will surely send them running to your competition), you used conditional logic.

This image shows a dropdown menu interaction with the question, "Is this your first time visiting us?" The dropdown is being clicked to reveal multiple options, followed by a "Submit" button below.

This has the questions change dynamically based on the user's answers. Things like their fitness level, their goals, and what equipment they have will show different form fields depending on their choices.

That means more qualified leads and higher engagement.

Automate double opt-ins and tagging

Email marketing comes with its own headaches when complying with regulations and segmenting.

But not with Formidable. Meeting GDPR and other compliance standards is easy. With double opt-ins, you can automate and save yourself time. The same is true for tagging. If you're segmenting your audience and sending personalized emails, you can carry that over from Formidable (and even expand on it!).

This is perfect for many types of businesses, such as a travel agency that separates customers by type of vacation (e.g., beach or mountains).

Simplify multi-step and conversational forms

Long, one page-forms can be conversion killers when it comes to capturing leads.

They overwhelm visitors, cause frustration, and lead to high abandonment rates. If you've used ActiveCampaign's native form builder, you've probably noticed it lacks options like multi-step or conversational forms.

Formidable, on the other hand, excels with these advanced tools. They help to break down complex forms into more manageable parts or natural interactions (like conversational forms).

This image appears to show a multi-step form process, with "Personal Info" as the first step highlighted, followed by "Your Comment" and "Review" as upcoming steps. The form includes fields for "First Name," "Last Name," and "Email," all marked as required with a "Next" button to proceed.

These small changes to your forms can have huge impacts: higher completion rates, a better user experience, and more complete submissions. It's an easy win for you and your business and its lead generation.