Looking for the best WordPress visitor tracking plugins? Here are the 8 best plugins to get WordPress website visitor tracking on your site!
Approximate read time: 6.5 minutes
Imagine knowing exactly how visitors use a WordPress site.
Knowing who visits your site, which pages they visit, what buttons they click, and where they come from. This information can help you make smart choices to get more visitors and keep them around.
With the right WordPress visitor tracking plugin, you can!
These tools do much more than count visits — they show where people click, how long they stay, and which pages they skip. And in this post, we'll look at some of the best WordPress visitor tracking plugins to help you choose the one that works for you.
So, let's dive in.
8 Best WordPress Visitor Tracking Plugins
1. Formidable Forms
Rating: 4.7 stars (1,100+ reviews) | 400,000+ active installations
Is a form builder the best WordPress plugin for tracking visitors?
Seems strange, right? But that’s how flexible Formidable Forms is.
Create a form for visitors to your site, then see their user activity before filling it out. Find out where they came from, which pages they viewed, and any clicks they made.
All in one beautiful analytics report using Formidable’s User Flow add-on.
Using this report, you can optimize your visitor path. Could you put a form on a page where it's missing? Does your form need to be more visible? Is there an error on one of your pages? All of these answers can help improve your conversion rate.
Formidable makes all your optimization decisions easy.
Pricing
Formidable Forms has a free plugin you can use to make forms. However, you need Formidable’s Plus plan or above to get Formidable's User Flow feature, starting at $99.50/year.
2. MonsterInsights
Rating: 4.5 stars (2,800+ reviews) | 3+ million active installations
It’s hard to go wrong with one of WordPress's most popular analytics plugins.
That’s what makes it an excellent WordPress tracking plugin. You can quickly determine what your visitors are doing using all the data you get from your Google Analytics account.
What sources send you the most traffic, what pages are the most popular, and how long do they spend on a page? Or find out even more by setting up custom dimensions in your report. MonsterInsights puts all of this into a real-time report so you can make changes exactly when needed.
If you want a Google Analytics plugin, MonsterInsights is a top choice.
Pricing
MonsterInsights offers a free plugin that provides basic reports and features. However, for more advanced reports and features, you must purchase a premium plan, which starts at $99.50 per year.
3. Site Kit by Google
Rating: 4.2 stars (800+ reviews) | 4+ million active installations
If you want to know more about your WordPress website traffic, why not ask one of the largest companies in the world that specializes in analytics data?
That’s right! We’re talking about Google.
The setup with this plugin takes no time, and you’ll get your official Google search results stats in your WordPress dashboard. Filter through the reports, see your top pages in Google Search Console, and even see how much you earn through Google AdSense if you have it!
While you get fewer features than other plugins on this list, it’s an excellent option for anyone looking for the basics.
Google is the largest search engine in the world, and it has plenty of information on your website visitors.
Pricing
Site Kit by Google is completely free.
4. HubSpot
Rating: 4.4 stars (200+ reviews) | 400,000+ active installations
HubSpot is one of the market's most popular customer relationship management (CRM) platforms.
Those tools can help your WordPress site track visitors, which is fantastic for any eCommerce website.
HubSpot provides plenty of analytic tools to better understand your customers. Check your website traffic sources and see your total visitors, view information about leads you generated, and even set up a chatbot to serve customers better.
HubSpot is much more than a WordPress website visitor tracking plugin. It’s an all-in-one solution for your eCommerce business.
Pricing
HubSpot offers a free version with limited features. You can get full access by buying one of the premium versions.
5. Jetpack
Rating: 3.9 stars (1,950+ reviews) | 5+ million active installations
Jetpack is mainly known for its ability to help secure and speed up your site.
However, it also offers some advanced reports to help you track your website visitors and get analytics on them.
Get site stats such as what operating system your visitors use, your bounce rate by page, and much more. If you need some CRM abilities, you can download Jetpack’s companion plugin.
While its features are basic compared to other plugins, it’s a great option if you already use Jetpack for site security.
Pricing
Jetpack offers a free version of its plugin and a premium version. You can bundle the premium version with its other plugins if you want more than one product.
6. Analytify
Rating: 4.7 stars (460+ reviews) | 40,000+ active installations
Analytify can supercharge your Google Analytics data.
This plugin is similar to Site Kit by Google but takes the reports and features further. You can easily view your visitors, page views, and unique visitors from your analytics dashboard. And you can filter your data to customize your reports to get the data you’re looking for.
If you use Google Analytics already, then Analytify is an excellent option for a WordPress visitor statistics plugin.
Pricing
Analytify offers a free version with basic reports, and the premium version offers more advanced reports and features.
7. Koko Analytics
Rating: 5 stars (110+ reviews) | 40,000+ active installations
Koko Analytics calls itself a “privacy-friendly” analytics plugin.
Koko is privacy-friendly because it doesn’t sell visitor data to third-party companies. So, if you want to collect data that other companies can’t use, it's a great option.
Plus, it’s easy to set up and provides a simple report in your WordPress dashboard for quick information.
It’s basic but still an excellent free WordPress visitor tracking plugin.
Pricing
Koko Analytics is free unless you want to donate to help fund the project.
8. Matomo Analytics
Rating: 4.5 stars (140+ reviews) | 80,000+ active installations
Looking for an alternative to Google Analytics for your visitor-tracking WordPress plugin?
Then check out Matomo!
Its simple setup, advanced privacy protection, and deep visitor insights make it a fantastic WordPress tracker. Whether you’re a blog owner trying to learn more about your audience or an eCommerce site owner wanting to know your customer base, Matomo’s analytics can help you.
Although it is less well-known than other options on this list, it is still a solid WordPress website tracking plugin.
Pricing
Matomo is a free plugin.
Which WordPress visitor tracking plugin is best?
And there you have it. Nine excellent options for learning more about your website visitors.
Now that you know how visitor tracking can help you, take the next step and learn how to add lead tracking to your WordPress.
But we want to hear from you. What is the best WordPress visitor tracking plugin? Let us know in the comments below!
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Thanks for the list!