Looking for the best WordPress visitor tracking plugins? Here are the 8 best plugins to get WordPress website visitor tracking on your site!
Approximate read time: 6.5 minutes
Knowing your website visitors is crucial to your website's success.
If you don’t know anything about your visitors, you don’t know who you’re helping! Luckily, there are many plugins to track visitors on WordPress. And we’ve made a list of the best ones.
So, here are the 8 best visitor tracking plugins for WordPress!
8 Best WordPress Visitor Tracking Plugins
1. Formidable Forms
Rating: 4.7 stars (1,100+ reviews) | 400,000+ active installations
A form builder as the best WordPress plugin to track visitors?
Seems strange, right? But that’s how flexible Formidable Forms is.
Create a form for the people who visit your site, then see all of their user activity before filling it out. Find out where they came from, which pages they viewed, and any clicks they made.
All in one beautiful analytics report using Formidable’s User Flow add-on.
Using this report, you can optimize your visitor path. Could you put a form on a page where it's missing? Does your form need to be more visible? Is there an error on one of your pages? All of these answers can help improve your conversion rate.
Formidable makes all your optimization decisions easy.
Pricing
Formidable Forms has a free plugin you can use to make forms. However, you need Formidable’s Plus plan or above to get Formidable's User Flow feature, starting at $99.50 a year.
2. MonsterInsights
Rating: 4.5 stars (2,800+ reviews) | 3+ million active installations
It’s hard to go wrong with one of the most popular analytics plugins for WordPress.
And that’s what makes it an excellent plugin for tracking in WordPress. You can quickly figure out what your visitors are doing using all the data you get from your Google Analytics account.
What sources send you the most traffic, what pages are the most popular, and how long do they spend on a page? Or find out even more by setting up custom dimensions in your report. MonsterInsights puts all of this into a real-time report, so you can make changes exactly when they're needed.
If you want a Google Analytics plugin, MonsterInsights is a top choice.
Pricing
MonsterInsights has a free plugin that gives you basic reports and features. You must purchase a premium plan for more advanced reports and features. Premium plans start at $99.50 per year.
3. Site Kit by Google
Rating: 4.2 stars (800+ reviews) | 4+ million active installations
If you want to know more about your WordPress website traffic, why not ask one of the largest companies in the world that specializes in analytics data?
That’s right! We’re talking about Google.
The setup with this plugin takes no time, and you’ll get your official Google search results stats in your WordPress dashboard. Filter through the reports, see your top pages in Google Search Console, and even see how much you earn through Google AdSense if you have it!
While you get fewer features than other plugins on this list, it’s an excellent option for anyone looking for the basics.
Google’s the largest search engine in the world, and it has plenty of info on your website visitors.
Pricing
Site Kit by Google is completely free.
4. HubSpot
Rating: 4.4 stars (200+ reviews) | 400,000+ active installations
HubSpot is one of the market's most popular customer relationship management (CRM) platforms.
And those tools can help your WordPress site’s visitor tracking, which is fantastic for any eCommerce website.
HubSpot provides plenty of analytic tools to get a deeper view of your customers. Check your website traffic sources and see your total visitors, view information about leads you generated, and even set up a chatbot to serve customers better.
HubSpot is much more than a website visitor tracking plugin for WordPress. It’s an all-in-one solution for your eCommerce business.
Pricing
HubSpot offers a free version with limited features. You can get full access by buying one of the premium versions.
5. Jetpack
Rating: 3.9 stars (1,950+ reviews) | 5+ million active installations
Jetpack is mainly known for its ability to help secure and speed up your site.
But it also offers some advanced reports to help you track your website visitors and get analytics on them.
Get site stats such as what operating system your visitors use, your bounce rate by page, and much more. Plus, if you need some CRM abilities, you can download Jetpack’s companion plugin.
While its features are basic compared to other plugins, it’s a great option if you’re already using Jetpack for site security.
Pricing
Jetpack offers a free version of its plugin and a premium version. You can bundle the premium version with its other plugins if you want more than one product.
6. Analytify
Rating: 4.7 stars (460+ reviews) | 40,000+ active installations
Analytify can supercharge your Google Analytics data.
This plugin is similar to Site Kit by Google but takes the reports and features further. You can easily view your visitors, page views, and unique visitors from your analytics dashboard. And you can filter your data to customize your reports to get the data you’re looking for.
If you use Google Analytics already, then Analytify is an excellent option for a WordPress visitor statistics plugin.
Pricing
Analytify offers a free version that gives you basic reports. The premium version offers more advanced reports and features.
7. Koko Analytics
Rating: 5 stars (110+ reviews) | 40,000+ active installations
Koko Analytics calls itself a “privacy-friendly” analytics plugin.
It’s privacy-friendly because it doesn’t give away your visitor data to third-party companies. So, if you want to collect data that other companies can’t use, Koko is a great option.
Plus, it’s easy to set up and gives you a simple report in your WordPress dashboard to get quick info.
It’s basic, but it’s still an excellent free WordPress visitor tracking plugin.
Pricing
Koko Analytics is free unless you want to donate to help fund the project.
8. Matomo Analytics
Rating: 4.5 stars (140+ reviews) | 80,000+ active installations
Looking for an alternative to Google Analytics for your visitor-tracking WordPress plugin?
Then check out Matomo!
With its simple setup, advanced privacy protection, and deep visitor insights, it’s a fantastic tracker for WordPress. Whether you’re a blog owner trying to learn more about your audience or an eCommerce site owner wanting to know your customer base, Matomo’s analytics can help you.
Lesser-known than other options on this list, but still a solid WordPress website tracking plugin.
Pricing
Matomo is a free plugin.
Which WordPress visitor tracking plugin is best?
And there you have it. Nine excellent options for learning more about your website visitors.
Now that you know how visitor tracking can help you, take the next step and learn how to add lead tracking to your WordPress.
But we want to hear from you. What is the best WordPress visitor tracking plugin? Let us know in the comments below!
And, if you aren’t following us on Facebook, Twitter, or YouTube yet, do it now to get the best visitor tracking tips and tricks!
What Is Form Analytics? [And the Best Tools for It!]
How To Set Up WordPress Lead Tracking [3 Best Ways!]
How To Track Form Submissions in WordPress [The Easy Way!]
Thanks for the list!