Learn what form analytics can do for any website. This guide covers what form analytics is, why people abandon forms, and what tools to use!
Approximate read time: 5.5 minutes
Imagine knowing exactly why people abandon forms, their pain points, and how to boost conversions.
It'd seem like a superpower, right? But the answer is to use form analytics. By tracking how visitors interact with the forms on a website, improvements can be made to increase conversions. And that's the ultimate goal.
So, that's what this post is here for. I'll cover what form analytics is, why people abandon forms, and the best tools to use on a website.
So, let's dive in.
What is form analytics? A quick explanation
Form analytics reveals how people use a website's forms.
This powerful data goes beyond just how many people fill out a form. It tracks performance, how people found it, and where people might get stuck and leave.
But why does it matter?
Well, form analytics can:
- Track completion rates to find any problems in a form
- Discover how to improve marketing based on where visitors come from
- Show the results of updates or marketing campaigns
Web form analytics turn guesswork into fact-driven decision-making. That way, there's less time wasted on things that don't work and more time on things that do.
But can every website use it? Sure, it sounds great sometimes, but do all websites need it?
The short answer is yes. Imagine knowing exactly how people arrive at a form. Google Analytics gives some detail, but the information isn't clear unless you're a GA4 wizard.
Reasons visitors abandon a website form
Form abandonment may not seem like a big deal.
But anyone with form experience knows how difficult it is to get people to fill out a form. It can only have a few fields, and people will still give up halfway through.
And there are a few reasons for this:
- Confusing questions. If the questions are unclear or have weird wording, people won't waste their time and will leave.
- Lack of trust. Visitors want to know their information is safe. If a website doesn't seem secure or asks for sensitive data immediately, it could cause them to stop.
- Too long & complicated. Forms feel like a chore. Ask anyone who's visited the doctor. People may give up if a form is too long or asks for unnecessary information.
- Unexpected costs. Ever went to checkout for a product only to discover a massive delivery fee? Annoying, right? The same goes for other people filling out a form, too.
There are plenty of reasons for people to abandon a form beyond this, too. After all, they have their own lives, and that's often more important than a form on a website.
Best form analytics tools to use
1. Formidable Forms
Form tracking should be left to the best WordPress form plugin, right?
Not only does Formidable make it easy to build any form for a WordPress website, but it also has top-notch analytics features.
And with Formidable's User Flow plugin, website owners get in-depth form analytics in seconds using the form analytics dashboard. After a user submits a form, you can track critical metrics like:
- Timestamps
- Form completions
- Session length
- Behavior (clicks, search terms, etc.)
- Customer journey
- Traffic source (Google, referral, etc.)
All of this information answers the who, where, what, how, and when about a website's visitors. But Formidable doesn't stop there.
It also has a Form Abandonment WordPress plugin and can save and continue form submissions. These features help recover abandoned submissions, reduce form abandonment, and improve conversion rates.
Pricing: Formidable Forms Pro plans with the User Flow feature start at $99.50/year.
2. MonsterInsights
MonsterInsights is one of the most popular WordPress Google Analytics platforms.
It goes beyond standard website analytics, though. It has powerful online form-tracking abilities to analyze a WordPress site's forms.
Website owners can see the number of impressions and conversions, including the conversion rate, of completed forms. So you get form analytics at a glance. Plus, it connects with popular form builders like Formidable Forms and WPForms to give even more analytics data to those plugin users.
Pricing: MonsterInsights plans with form reports start at $199.60/year.
3. HubSpot
HubSpot is a top marketing tool used by many businesses.
Its form builder has a built-in analytics integration to track a form's performance. Things such as the name, conversion page, and timestamp are all included in the analytics report. Plus, since it's all built into HubSpot's marketing dashboard, the information can be shared with an entire team with only one click.
While the report may not be as detailed as others, many other features are included in HubSpot's marketing plans. So, it depends on the individual website's needs.
Pricing: HubSpot's plans start at $15/month for one seat.
4. Hotjar
Hotjar takes form analytics to a new level.
That's thanks to its visual heatmaps and session recordings. It's easy to see how users interact with a form or webpage. Where they click, where they stop, and where they abandon the form.
This data finds the areas where the form can improve and how to do it. That's made it even easier using Hotjar's form-specific funnel analysis. With this report, anyone can track dropoff rates at each step of a form.
Whether it's at a micro- or a macro-level, Hotjar has it covered.
Pricing: Hotjar's plans are based on the number of daily sessions. Plans start at $32/month for 100 daily sessions.
5. Woopra
Woopra is a complete platform for customer journey analytics, and it has form tracking features built-in.
It can help decide how forms fit a website's overall user experience. A website owner can see where users come from, what they do before and after, and how a form impacts the user/customer experience. It also has powerful analytics features beyond its form analytics. So, it's a great choice for businesses that want detailed reports about user behavior.
Woopra does have a generous free plan with its features and limits. But, the starting plan gets pretty expensive.
Pricing: Paid plans start at $999/month.
Add form abandonment tracking to stop losing leads
If form abandonment is a problem for you, form data analytics is only the start of what needs to be done.
Form abandonment tracking is another part of the puzzle. And it helps see the exact point people dropoff from a form, and the status of each. So, the next step is to learn how to use form abandonment tracking on a website. Lower abandonment rates and lead generation efforts take off.
And, if ready to get started with Formidable Forms, click the button below and get all its form analytics features now!
Also, join our community on Facebook, Twitter, and YouTube for more form tips & tricks!
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