Discover easy Likert scale survey examples that boost response rates. Learn how to create effective surveys that engage participants and gather feedback.
Approximate read time: 6.5 minutes
Likert scales are a key tool for collecting valuable data.
Knowing the best way to use them can also make them more useful. But knowing where to start isn't as easy, which is why I have these examples here.
In this article, I'll explain why survey creators should use Likert scale questions in their next survey and show some excellent Likert Scale survey examples.
Let's get started.
Why use Likert scales in your surveys?
Even if you don't recognize the name, chances are you've seen a Likert scale before.
These online survey scales give several answer options, ranging from one extreme to another on the rating scale.
Think of it as a middle ground. It's more complex than a yes or no question but simpler than an open response. This makes it a smart compromise for collecting detailed information without overwhelming users.
Also, they're as easy to use as they are effective. And anyone can build one without code using the best WordPress form plugin in just a few minutes: Formidable Forms.
Then, users can give their opinions or attitudes with a single click. This efficiency makes them one of the best survey questions because they're easy to understand.
5 effective Likert scale survey examples
Let's look at a few Likert scale examples for surveys to get started.
1. Customer satisfaction surveys
Let's start with one of the more flexible Likert scale survey question examples: degree of satisfaction.
As expected, this is a simple way to measure attitudes and gauge employee or customer satisfaction.
This approach has many potential applications. It can be used to evaluate a product or service, for example.
When building a survey, add as many columns as needed (like a 5- or 7-point Likert scale). However, I recommend sticking to around five. This is pretty standard, and it helps users quickly understand the scale.
Also, take this opportunity to collect user feedback. Even a simple text field can help interpret Likert scale answers in more detail.
Nevertheless, consider making this field optional. It may not get every respondent to fill it out. However, it helps cater to users who only have time to complete the Likert scale questionnaire.
2. Importance level
Likert scales are invaluable for determining how much customers value a specific service.
If most responses say a service is "Extremely important," move ahead by adding it to a portfolio. On the other hand, a less positive result prevents a bad investment.
As in the above example, add a price gauge for these Likert scale questions. This translates the data into more practical guidance for a business.
Finally, more detailed information about the potential service should be included. Even a brief overview can help respondents answer the survey more accurately.
3. Recommendation survey
Many businesses rely on word-of-mouth recommendations. Since these often occur in casual settings, it can be a hard metric to measure. Fortunately, a Likert scale can help with that.
One option is to stick to a general "How likely are you to recommend us?" survey question. This may help give a rough idea of a brand's popularity overall. On the other hand, consider drilling down to individual platforms for more specific data.
Combine this format with other Likert scale questions for market research to optimize it. Asking how much a discount code might encourage reviews helps shape a marketing strategy.
Finally, this question gives a better idea of where to find fans. By understanding where users are most likely to share a brand, efforts can be focused on the right channels. As a bonus, this question may also help remind users to leave reviews.
Instead, consider using a Net Promoter Score (NPS) survey for this question.
4. Agree or disagree survey
This type of question has been extremely popular for years. (That's why it's the default option in Formidable.) It goes beyond the basic agree or disagree options and, like many other examples, uses a 5-point Likert scale to gauge a visitor's level of agreement.
These response options generally range from "strongly disagree" to "strongly agree," with a neutral option in the middle.
One of the best ways to use these Likert scale examples is to include multiple rows. This helps users respond more accurately. But, just like with multiple columns, keep to three to five rows for simplicity's sake.
5. Use frequency
Earlier, I talked about using Likert scales to investigate potential new services. However, saving money can be as important as cutting the ones users don't care about.
A Likert scale helps evaluate this.
In addition to removing unnecessary services, frequency Likert scales can help you measure hard-to-gather opinions. For example, knowing how often users think about switching to a competitor is crucial for retention strategy.
Lastly, consider looking for top-rated services. Lead generation forms often focus on a single call to action (CTA), so advertising the most frequently used one encourages more conversions.
Inspired by these Likert scale examples?
Likert scales offer your forms an incredible amount of flexibility. However, this degree of freedom can make creating your own survey from scratch daunting. Also, consult a few tried-and-true approaches to help shape the questions.
So, what's next? Build a Likert scale with the Formidable WordPress survey plugin. Then, get started fast using one of our pre-built WordPress survey templates.
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Just what I needed! Thank you!
Very useful with form builder, thanks!