Building an online store in WordPress? Save the day (and sales!) with this tool and these tips for reducing shopping cart abandonment. Your web design clients will love you for it!
Approximate read time: 7.5 minutes
Cart abandonment is a challenge.
Just when the sale is almost finished, the customer disappears faster than a cookie in a kindergarten class.
But, with a few strategies and changes, these problems can become a thing of the past. And I'm here to help. I'll explain what cart abandonment is and some great ways to reduce it.
So, let's get started.
What is cart abandonment?
Cart abandonment is when online shoppers add products to their virtual shopping cart, but leave without purchasing. It's a challenge for many eCommerce businesses.
So, why does it matter?
Cart abandonment means lost sales opportunities. And understanding why customers don't end up purchasing is crucial. It means online businesses can create new strategies to increase conversions, and their bottom line.
9 ways Formidable Forms helps reduce cart abandonment
1. With form abandonment tracking
Formidable's Form Abandonment Tracking Plugin is your first defense against shopping cart abandonment on WordPress sites.
It captures information from forms as soon as a user starts filling them out. So, if a customer doesn't complete a purchase, you can still get details like an email address or phone number, depending on your form settings.
Then, companies can follow up with targeted messages or offers to encourage the shopper to complete their purchase. It's an easy way to improve cart recovery rates seriously.
To set it up, just click a button, toggle the form setting, and then customize it to suit your needs. Choose to capture all partial entries or only ones who've created an account — whichever works best for the business!
👉 Learn more: How to track form abandonment on WordPress
2. Create a shipping cost calculator
Say goodbye to surprises on the checkout page by adding a shipping cost calculator to product pages.
Formidable Forms jumps into action, calculating shipping costs based on the information entered. Whether it's based on the delivery location, product weight, or other factors, your customers will see the exact shipping fees upfront.
The result? No more last-minute cart abandonments due to unforeseen shipping costs. Customers appreciate transparency, and they're more likely to purchase when they know the total cost early on. 🚚
Setting up the calculator is simple. Just create a new form in Formidable, select the Shipping Estimate Calculator Template, and customize it to meet your shipping policies.
🎥 Watch the video: How to create a shipping estimate calculator
3. Show customers their progress
Keep your customers in the loop with a progress bar or root line to guide them through the checkout process. It's great for multi-step forms, showing them how far they've come and what's left to fill out.
It keeps customers from feeling lost or overwhelmed and lets them know exactly what to expect next.
Making a progress bar is super simple with Formidable Forms. You can quickly add one to your forms to fit your site's look. This adds a nice, clean touch to your website while making things smoother for your customers.
📖 Read the guide: How to create a multi-step form with a progress bar
4. Automated cart abandonment emails
A friendly reminder that customers left something in their basket is an excellent answer to the shopping cart abandonment problem. 🛍️
These email campaigns automatically kick in when a visitor doesn't complete their purchase.
And they're quick and easy to set up with Formidable Forms!
In your payment form settings, just configure the email actions to trigger when a cart is abandoned.
Customize these emails to reflect your brand and message — maybe even include a special offer or coupon code as an extra incentive for customers to return. 🎁
This not only brings back potential sales but also boosts customer engagement, all with minimal time and effort invested on your part.
Take a look at these excellent abandoned cart email examples to get inspired.
📬 Learn more: WordPress automatic emails
5. Let shoppers "save for later”
Let customers shop at their own pace by letting them save orders for later. 💾
This gives shoppers the flexibility to save their progress and come back to complete their purchase later. It's perfect for those who need more time to decide or get interrupted mid-splurge.
Setting up the Save and Continue feature in Formidable only takes a few clicks.
Then, customers can save their partially filled payment forms or shopping carts and return when they're ready. It's a straightforward and effective way to make the online shopping experience more customer-friendly.
Get started with Formidable Forms!
Try Formidable risk-free for 14 days with our money-back guarantee.
6. Offer multiple payment methods
Do you know how important it is to let customers pay their way?
According to a study commissioned by PayPal, more than half of online shoppers often abandon their carts if their preferred payment method isn't available.
Yeah, that's a lot!
Luckily, offering different payment options like credit cards or digital wallets on WordPress isn't hard. Especially if you're using Formidable Forms — Stripe is even built right into the free plugin!
This means customers can pick the payment method they like best (so they're more likely to buy), and you don't have to spend hours on development. Win-win!
💰 Discover how to add payment gateways to WordPress
7. Point them to the perfect product
Another big reason customers abandon their carts is because they simply aren't sure which product to choose.
One of the best ways to break down this barrier to buying is by adding a product recommendation quiz to your online store. Plus, it'll skyrocket engagement on your site too! 🚀
Ask a few simple questions to get to know shoppers' needs better, then give them the link to add the right item to their cart!
This strategy for boosting conversion rates is pretty common on bigger beauty and fashion sites. But if you get a little creative, you can quickly apply it to any online business.
See how simple it is to create a product recommendation quiz with Formidable Forms.
8. Make contact easy
Ever had trouble finding how to get in touch with an online store? Frustrating, right? Not to mention, it doesn't make you want to trust them with your payment information!
Whether it's a simple contact form or something more specific, having a clear way for customers to reach out can reassure visitors who are hesitating to purchase from a site for the first time. And it can help answer any pre-sale questions too.
👉 Use Formidable's Contact Us Form Template to get started even faster.
9. Track user flow
Tracking user flow is like having a map of the customer journey, and it's super helpful for pinpointing what's working on your website and what isn't. 📍
Knowing where customers get stuck or lose interest can help you make changes that keep them shopping.
Maybe they're leaving a form halfway through or not clicking past the homepage. With Formidable's user flow plugin, you can track these movements automatically.
This info is a goldmine because it shows you where to improve the shopping experience and reduce cart abandonment.
👣 Learn how to track form submissions in WordPress the easy way.
Bonus: Catch them before they leave with exit intent popups
Alright, let's give you one final trick for reducing shopping cart abandonment: exit intent popups.
When a customer is about to leave your site with items still in their cart, a popup appears with a gentle nudge or a special offer. 👋
It's a last chance to turn a potential exit into a sale, and it can be very effective.
And you guessed it, Formidable Forms can help with this too! It works seamlessly with OptinMonster to create awesome exit intent popups.
Formidable Forms excels in creating forms, while OptinMonster specializes in eye-catching popups. Together, they make a powerful team to keep customers on your site and complete their purchase.
And setting it up is easier than you might think!
👀 See how easy it is to make a popup form in WordPress with Formidable.
Ready to reduce cart abandonment?
Abandoned shopping carts are a huge problem for online businesses. But Formidable gives you all the most important tools to convert abandoned carts to sales. 🧰
And all in a single plugin that won't slow down your WordPress website!
With features like form abandonment tracking, user flow, and form action automations, Formidable Forms doesn't just help you see where you're losing customers – it also helps you win them back!
It's an intuitive, all-in-one solution that can make a real difference in reducing cart abandonment on WordPress sites. 🛒 📉
So, if you want to reduce cart abandonment, pick up the best WordPress form maker below and start saving sales today!
Did you know Formidable's WordPress form builder plugin also makes surveys and signup forms? Get started with our free plugin or try our full-featured pro version risk-free for 14 days.
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