Interactive calculators are great for quickly generating new leads. Let's show you step-by-step how to add a lead generation calculator to a site today!
Approximate read time: 6 minutes
There are endless articles about lead generation on the internet.
And although this may seem like just another one, this post is special! That's because we'll show you exactly how to supercharge your lead generation with a custom calculator for your WordPress site.
Adding an interactive (and exceptionally handy) tool to your site will immediately impact your conversion rates and sales lead goals.
Read on to see what we mean.
Why use a calculator as a lead generation tool
The ultimate goal of your marketing strategy is capturing leads and getting any prospects to convert.
It may be signing up for your newsletter, entering your sales funnel for your product or service, or simply sending you an email.
But the goal is to convert.
Everyone loves a cool calculator. Whether it's calculating someone's BMI, interest rates, or simple conversions between units, it's hard to resist. That's what makes it the perfect tool for lead gen.
Imagine you have a shipping business. You put a free calculator on your website to help people quickly calculate shipping costs. But you took it a step further.
Your calculator not only calculates shipping rates. That'd be boring. You also have a calculator to determine the percentage of the total item's cost your shipping rates make up.
So, people enter their information, and the calculator automatically calculates the percentage. If the shipping rates are 75% of the item's cost, it might not be worth sending.
And your website visitors love this feature.
You added an email address and phone number field at the end of your form. These fields help increase your lead generation so you can build a list of qualified leads and potential repeat customers.
This tool is valuable to both your customers and you.
And that's what's important!
Great examples of lead generation calculators
It isn't always obvious how you could use a calculator on your website to capture leads.
But you can use calculators across many industries! You may have to get a bit creative.
An excellent way to think of some examples is to think of the calculators you use daily. You may use a tax, mortgage, or even calorie calculator daily, and you don't even realize it!
People have become creative with the things they allow people to calculate, leading to huge conversions for them.
So, we've compiled some great examples for generating leads so you can get some inspiration.
HubSpot's ad spend ROI calculator
HubSpot appealed straight to its target audience with this calculator.
Using simple number range sliders, users can see their ad campaign ROI. So they get a quick view of the company's marketing potential.
HubSpot doesn't ask for an email but has a clear CTA to share the calculator. One lead turns into many leads, increasing the calculator's popularity.
Simple, clean, and valuable. All great things for a calculator.
Pampers pregnancy due date calculator
Everyone knows Pampers.
You wore them. Your parents wore them. Your grandparents may have even worn them.
Since every expecting parent is familiar with the name, Pampers uses that popularity to its advantage with a due date calculator. Anyone can fill out the information, and the calculator will display the user's due date.
And just below that due date, you can enter your email address to get added to their "baby tips" list!
It's a genius way to connect with customers and potentially increase sales conversions in the future!
Outgrow's Car Loan Calculator
The internet contains car loan information, but Outgrow's calculator sets itself apart. We'll show you how it simplifies the process and helps you confidently approach dealerships or lenders.
Why Use a Car Loan Calculator?
Finding the right car loan is crucial for managing your finances. Outgrow's calculator empowers you to:
- Estimate monthly payments: Your affordability range based on loan amount, interest rate, and term will help you make informed decisions.
- Compare options: See how different loan terms and interest rates affect your payments.
- Plan your budget: Factor in car payments alongside other expenses to ensure a comfortable financial fit.
Outgrow's car loan calculator is designed with you in mind. The easy-to-use interface guides you through the process, making it perfect for anyone, regardless of financial expertise.
Here's how it works:
- Enter your desired loan amount. This is the total amount you plan to borrow for your car purchase.
- Adjust the interest rate. You can input a specific rate you've been offered or use a range to see how rates impact payments.
- Select your loan term. Choose the loan length (typically in months) that best suits your repayment goals.
Instantly see your estimated monthly payment! Outgrow's calculator provides a clear breakdown, making it easy to understand your financial commitment.
The car loan calculator is just one example of Outgrow's powerful suite of no-code lead generation tools. Outgrow empowers you to create interactive content experiences to capture leads and grow your business.
How to build a lead calculator and increase conversions
It's never fun using a lead form builder.
There are more switches, toggles, and options than in an airplane's cockpit. It can be intimidating.
Luckily, Formidable Forms simplifies everything by offering calculator templates to increase productivity.
It's like being a pilot where your only job is to steer the plane, not play around with confusing knobs and buttons.
We should mention that Formidable's interactive calculators for lead generation are available in its Business plan or above. Click the button below to head to our pricing page to grab your plan at a great price.
Try it out for 14 days. If you don't like it, get your money back. No questions asked.
Once you get Formidable installed and activated, it's three simple steps to make your perfect calculator:
Step 1: Select a calculator template
To start, head to your WordPress admin.
Next, go to Formidable → Forms and click + Add New. You'll see a list of the available templates. You can scroll or filter through the options. Or, you can search "calculator" to narrow down your choices.
You can also preview the form before using it to get a feel for it.
Step 2: Edit your calculator
Customize your calculator template by selecting Create Form.
You can quickly create your calculator and add a field using Formidable's drag and drop builder. Adjust the field calculator if you’d like, but the template should set it up. You can even edit the success message to display the user's results!
Feel free to customize the calculator based on your business needs or leave it as it is and continue to the next step.
Step 3: Publish your calculator on your website
Now that you've completed your calculator, it's time to generate some leads!
Head to the post or page where you want to display your calculator, then add a new WordPress block.
Search Formidable, and choose Formidable's WordPress block. Then, select your calculator from the dropdown menu and update your page!
Your calculator is now live and ready to accept new leads!
Make more lead magnets with Formidable Forms
You may think that the calculator templates are the only way Formidable can boost your lead-generating efforts.
But you'd be wrong.
We know that calculators are a great way to attract customers, and we wanted to make it easier than ever for you to attract prospective customers.
We have already shown how Formidable can make a simple calculator. But Formidable can handle any type of calculator. Here are a few:
- BMI Calculators
- Mortgage Calculators
- Marketing and Sales Calculators (B2B sales, revenue target, ROI metrics, etc.)
- Pregnancy Calculators
- Shipping Date Calculators
- Investment Calculators
And that's just the tip of the iceberg.
You can send any number of leads to spreadsheets, email marketing platforms, HubSpot, or any other CRM tools you use to gather and track your leads through different stages.
The days of manually entering potential customers are gone. New marketing tools have you covered.
Are you ready to build your lead generation calculator form?
Alright, it's time to start generating leads!
This post taught you how to create a lead magnet calculator for your website. And you learned how to make one using our lead form plugin — Formidable Forms. Using its form and calculator builder, you can tailor and personalize your calculator to your customers' needs.
So, don't waste any more time. Head to our pricing page and pick up Formidable Forms to get leads today!
And, if you want more lead gen tips, follow us on social media on Facebook, Twitter, and YouTube!
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