Learn how to add AI to your website with easy steps. Discover how AI can improve your site, automate tasks, and make things easier for users.
Approximate read time: 4.5 minutes
It’s undeniable: AI technology is here to stay. Machine learning and artificial intelligence used to be the stuff of science fiction novels. Now, AI systems are commonly found deployed in web development projects worldwide.
It’s incredible how far we’ve come in such a short time. A few years ago, the best AI tools we hope for on a website were clunky-at-best chatbots. Fast forward to today, and you find everything from AI-driven image generation to virtual assistants.
Thanks to recent advancements in generative AI tech, integrating AI into your website has never been easier. Despite growing accessibility, there are many ways to build an AI-friendly site; it can be hard to know exactly where to start.
Luckily, that’s what we will help you figure out today! Let’s take a look at the following questions to kick things off:
1. What AI functionality do you need?
If you’re wondering how to use AI in website development, it pays to know what you need. Your needs should closely match the site's goals.
Here are some common reasons to add AI to your website:
- Improved user experience
- Increased engagement
- Better customer service
- Enhanced marketing strategies
Improved customer experience:
AI features such as product recommendations, AI form builders, and AI chatbots improve the user experience. They can provide users with more relevant and helpful information much faster.
Customer engagement:
Keep users engaged on your website with AI for longer by providing content creation and AI-generated recommendations.
Better customer service:
AI-powered chatbots can provide 24/7 customer service, answering frequently asked questions and resolving common issues. This can reduce customer support costs and improve customer satisfaction.
Enhanced marketing:
AI can analyze user behavior and provide insights into how users interact with your website. This can help you create personalized content, which leads to better performance and ROI. It can also inform decisions around Search Engine Optimization (SEO), social media, and graphic design.
Still not sure what you’d use AI for? Check out this post with creative AI examples to get the juices flowing!
2. Can you use existing AI services?
Once you’ve landed on your AI use case, the next step is to figure out if there are existing AI services. If you plan on creating the next ChatGPT, Google Gemini, or Microsoft Bing, a tried and tested AI platform is the best choice.
Okay - easier said than done! There are a lot of different solutions out there, even if you narrow it down to a well-defined AI use case. There’s no real replacement for trial and error, but you can set yourself up for success by considering the following:
- What platform is your site on?
- How much are you willing to spend?
What platform is your site running on?
Are you using a CMS to build your site? A website builder like Wix? WordPress? Your approach to each web design project will affect which tools you can implement - with AI tools, it’s no different.
If you haven’t chosen a direction, it’s hard not to recommend WordPress. It’s easy to use and has an incredibly high AI adoption rate. You’ll find dozens of WordPress AI plugins to handle various use cases.
Learn more: How to Use AI in WordPress
How much are you willing to spend?
Guess what? AI is hot right now. So, depending on the use case, you could be looking to spend a lot of money to get the best tools.
One example is an AI eCommerce tool called Triple Whale. If you want to increase sales, there’s nothing like three whales in your corner. This slick app does a lot - but it’ll cost you at least $100 a month.
There are cheaper options (like some of the ChatGPT plugins on this list, for example), but the adage of “you get what you pay for” comes to mind. It comes down to how much your time is worth vs how much you are willing to spend.
Looking for the perfect AI prompt examples: 25 Amazing AI Prompt Examples Everyone Can Use!
3. Do you need a custom AI solution?
If you are still wondering how to implement AI in website design, maybe you need a custom solution. A few years ago, custom AI app development would have been a non-starter for most people. Commissioning custom AI applications is a very expensive business.
Luckily, robots have become way more accessible recently. Perhaps the biggest reason for that is a little platform called ChatGPT. The most beautiful thing about it? It has its own API, which means you can hardcode it into your site to do various things.
This has allowed individuals to use AI on their sites and enabled app developers to create their own solutions. For example, we made this artificial intelligence plugin for WordPress.
Here’s a taste of what it can do as an AI content generator:
We’ve combined our powerful WordPress form builder with ChatGPT to create the AI Field. We created it so that users could make their forms even more powerful and engaging.
Add an AI Field to any form and set it to “watch” any other field for inputs. It will provide context and real-time responses, just like the example above!
When you get Formidable’s AI, you get a powerful form builder that can do almost anything you want. Not to mention the easy-to-use WordPress AI templates that are waiting for you.
Imagine — you could solve your AI and form problems in one fell swoop!
Ready to put the robots to work?
There you go! You’re now closer to living the AI dream on your site. If you want to add AI to your WordPress site, try Formidable Forms, the best WordPress form plugin!
Our AI Field is customizable + powerful. Plus, you can try it for 14 days, 100% risk-free. If you don't like it, we'll refund your purchase.
What are you waiting for? Get the AI Field on your site before the bots take over!
How To Use AI To Create Forms in WordPress [3 Steps!]
8 Best WordPress AI Content Generators for Great Content
11 Best AI Plugins for WordPress To Use Today
Leave a Reply