Google Forms is a great, free form builder. But, its limitations may force you to look for the best Google Forms alternatives. So, here are 12 of the best ones.
Approximate read time: 10 minutes
Forms power almost everything we do.
Whether getting in contact with someone, ordering something, or taking a survey — forms are behind it all. And since many people want to keep things low-cost, Google Forms is an excellent choice. It works well, is easy to access, free, and, of course, it's Google.
But it can't do everything. And many people become frustrated with its limitations.
That's why I created this post. I've compiled the 12 best Google Forms alternatives for any website to help you decide today.
So, let's dive in.
Why you need a Google Forms alternative
Google Forms is a great form builder, and many people find it useful.
But it has some limitations. For example, there are a few options for the question types you can include. And it also restricts your customization options and offers limited user support.
These restrictions interfere with your form creation and design process. As a result, you may be looking for Google Forms alternatives that give you more control. Thankfully, quite a few form builders let you add forms to your website and style them as you wish.
Some even provide advanced functionality and high-level user support if you face problems creating your form.
| Best for | Top features | Pricing | |
|---|---|---|---|
| 1. Formidable Forms | Marketers and advanced users | Hundreds of form templates, calculator fields, Formidable Views, integration with multiple services | Free with limited features, Pro plans start at $39.50/year |
| 2. Jotform | Multi-platform users | Drag-and-drop builder, various form fields, payment integrations with PayPal and Stripe | Free and premium plans start at $39/month |
| 3. Typeform | User engagement specialists | Conversational forms, beautiful design, built-in templates | Free and premium plans start at $25/month |
| 4. WPForms | Beginners and small businesses | Pre-built templates, instant notifications, custom Captcha, conditional logic | Free and premium plans start at $39.50/year |
| 5. Formstack | Small businesses and healthcare | Detailed analytics, workflow automation, HIPAA compliance | Premium-only, plans start at $50/month |
12 best alternatives to Google Forms
1. Formidable Forms
Formidable Forms is the most advanced WordPress form builder.
Its primary goal is to help you do more in less time using its drag and drop form builder. Its form builder helps you build contact forms, order forms, and surveys in just a few minutes.
Plus, you can add extra features. There's conditional logic to show/hide specific questions. Multi-page forms create a one-question-at-a-time style form. It also connects to multiple payment gateways to collect payments on any website.
Some of the form builder's standout features include:
- Hundreds of form templates to choose from
- Create unlimited forms and get unlimited form entries in Formidable Forms Pro Basic plan
- Calculator fields for complex math
- Reports, graphs, and charts to create using form submissions
- Easy integration with Salesforce, HubSpot, Zapier, Stripe, Google Workspace (like Google Sheets), and more
And these are just a few of the many features in Formidable Forms.
Plus, it has a free version to get you started. Then, you can upgrade to one of its four premium plans based on what's needed.
For example, the Basic plan is perfect for multi-page forms and unlimited form entries. But Business or Elite is better for high-revenue businesses taking payments, focusing on lead generation, or powering multiple websites.
Pricing: Formidable Forms has a free WordPress plugin and a premium option. Formidable Forms Pro plans start at $39.50 for the first year.
2. Jotform
Jotform is a popular option that isn't a platform-specific online form builder.
So you can post Jotform's forms on WordPress, Wix, Squarespace, etc. So, it's a great option to post your forms across different platforms.
Jotform has a drag-and-drop form builder and many form fields. There are basic fields like headers, names, emails, and dates. However, users also get access to payments like PayPal and Stripe — and that's all in the free version.
The biggest downside to Jotform is its pricing structure. Many form fields with Jotform are paid features in other plugins/tools. But, Jotform severely limits how many forms you create and submissions you get.
For example, many other form builders have unlimited submissions and forms in their paid plans (Formidable's lowest plan has unlimited). But Jotform doesn't have unlimited plans unless you contact them for a custom price. Its highest plan allows 10,000 monthly submissions and a 100-form limit.
So, this is something to weigh for businesses with multiple websites or receiving many submissions each month.
Pricing: Jotform has a free and premium version. Paid plans start at $39/month.
3. Typeform
Typeform is all about making forms fun and engaging.
If you dread boring, multi-page forms, Typeform is a great alternative. It gives users one question at a time, creating a conversational feel that increases conversion rates.
But what makes it different? First is its beautiful design with a simple interface and different animations. Adding visuals to make surveys or quizzes more engaging is also easy. And its built-in templates speed up the form-creation process.
One thing worth pointing out is that Typeform is mainly geared toward surveys and lead generation, not registration or payment forms. And, like Jotform, its plans limit responses and increase prices quickly.
So it may not be the best option for businesses. If you want a deeper breakdown, check out this comparison of Google Forms vs. Typeform.
Pricing: Typeform has a free and premium version. Premium plans start at $25/month.
4. WPForms
Another popular Google Forms alternative is WPForms.
It has a clean and simple building experience and is ideal for beginners. But it still has plenty of powerful features you'll need to design a form for your WordPress website.
Some examples include:
- A selection of pre-built templates
- Instant notifications when a user submits a form
- The option to add a custom Captcha
WPForms is similar to Formidable Forms in many ways. Both enable you to create complex forms using conditional logic and leverage other advanced functionality through a simple drag-and-drop editor. If you're not sure which is best for you, it may be beneficial to try out the free versions of these plugins available in the WordPress Plugin Directory to get a feel for them.
With a basic plan on WPForms, you get form templates, customizable fields, and conditional logic for one site. However, you'll need a more expensive plan to handle complex tasks like accepting payments.
Pricing: WPForms has a free and premium plugin. Premium plans start at $39.50 for the first year.
5. Formstack
Formstack is a powerful form builder aimed at small businesses.
And if a website needs detailed analytics, workflow automation features, or HIPAA compliance, then Formstack is worth checking out.
You can create complex forms, workflows, and online documents easily. Then, analyze the results using Formstack's analytics tools. Plus, it connects to popular CRMs like Salesforce so you can build an entire solution for your business.
Now, that's something Google Forms definitely can't do.
The main downside to Formstack? It doesn't have a free version. Its pricing is based on the number of forms and features you need. So it's a better fit for larger businesses over smaller sites.
Pricing: Formstack is premium-only. Plans start at $50/month.
6. HubSpot Form Builder
HubSpot is well-known in the marketing industry. And its form builder follows that success.
It integrates seamlessly, allowing users to collect and manage leads directly within the HubSpot dashboard. Since it's part of HubSpot, users can continue building contact profiles, sending automated emails, and managing marketing campaigns.
The form builder is drag and drop, similar to others on the list. So it's easy for anyone to use.
You should use HubSpot for this to be the best option, though. If not, you're missing many of its most powerful features.
Pricing: HubSpot Form Builder is included in its free CRM. There are additional features in HubSpot's premium plans, though.
7. Wufoo
Wufoo stands out for its fun form-building focus.
It's a cloud-based form builder, and its interface is user-friendly and has various customization options. This helps Wufoo's forms match the look of any website.
Its analytics tools track form submissions and report how people interact with forms on a website. Plus, it accepts payments through Stripe and PayPal for fast, secure payments.
Wufoo does allow you to try it out for free, but it limits you to only three forms, ten field choices, and 100 form entries. Also, none of its plans offer unlimited form responses, with its highest tier capping at 200,000 entries.
So, businesses with high-volume form entries may be limited by Wufoo's plans.
Pricing: Wufoo has free and premium plans. Premium plans start at $14/month.
8. Microsoft Forms
Microsoft Forms is a straightforward form builder.
It's already a part of the Microsoft 365 ecosystem, making creating surveys, quizzes, and other forms easy using a Microsoft account.
The interface will feel familiar to any Microsoft user, and creating a form is quick. Plus, it's easy to share them and start collecting responses. You can immediately begin analyzing the data using its Excel integration, making data analysis easy.
One key note is that Microsoft Forms focuses on simplicity over advanced customization. So, it's a good option if you want basic forms or already use Microsoft 365.
But, if you want more advanced options, the others on this list may offer more flexibility.
Pricing: Microsoft Forms is included in Microsoft 365 (personal and business plans).
9. Cognito Forms
Cognito Forms has one of the most generous free plans of any option on this list.
It's a feature-rich form builder that people love. And if you need advanced calculations, repeating fields, and detailed form logic, this is a solid choice.
But why's it so great? Its free version gives you unlimited forms and 500 entries each month. Plus, you can accept payments with Stripe for a small processing fee. Many of these features are only in the premium version of other form tools.
While Cognito Forms is capable, its interface is less polished than that of more design-focused builders.
So it's important to weigh its functionality vs design options.
Pricing: Cognito Forms has free and premium plans. Premium plans start at $15/month.
10. SurveyMonkey
SurveyMonkey is one of the most well-known names in online surveys.
It's simple to use and well-trusted, and it can create everything from quick polls to in-depth research.
SurveyMonkey gives you plenty of templates, question banks, and analysis tools. Its drag and drop form builder helps you create forms quickly. And with such a recognized name, brand recognition boosts response rates.
Remember that, like others, SurveyMonkey's free plan limits the number of forms and responses you can get. So you may have to consider its paid plans.
Pricing: SurveyMonkey has free and premium plans. Premium plans start at $39/month.
11. Qualtrics
Qualtrics is another powerful survey platform that makes a great Google Forms alternative.
Geared toward businesses and research groups, its survey abilities and deep analysis tools are perfect for large studies.
You can create surveys with branching logic to tailor the survey to different participants. And it has over 100 question types to help get the needed responses on any device (mobile, desktop, etc.). Plus it can connect created surveys with other tools like Zendesk, Marketo, and Adobe.
The main downside to Qualtrics is an enterprise-level solution. That means its pricing is a custom quote based on your needs. The tool may also have a steeper learning curve than other options.
Pricing: Qualtrics uses a custom pricing model, so you must contact them for a quote.
12. Paperform
Paperform sets itself apart with its beautiful design and flexibility.
It can create any form — from surveys to quizzes to payment pages. Although it differs a bit from other tools on this list, it uses a text-based editor, not a drag-and-drop builder.
But it's still fast and easy for any skill level to learn. And with Paperform's templates, every form looks modern and beautiful.
And it doesn't skimp on the integrations. Stripe, PayPal, Mailchimp, Google Sheets — they're all here.
Paperform doesn't offer a free version, though. So you don't have a chance to try it out before paying.
Pricing: Paperform is premium-only. Premium plans start at $29/month.
Which Google Forms alternative do you pick?
These 12 Google Forms alternatives aren't the only options. But with this list, you're guaranteed to find something that fits any situation.
So, I want to hear from you. Which Google Forms alternative did you pick, and why?
Sure, I'd love for you to choose Formidable Forms, which I think is the best option. But, regardless, there's always room for improvement. And I want to hear from you. So let me know in the comments!
And if you'd like to try out the best WordPress form maker, click the button below to get started! You can get a 14-day trial starting today. Don't like it? Get your money back, no questions asked.
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