Want to learn more about your users? Learn where they come from, what pages they visit, and when they convert with Formidable’s WordPress user tracking Add-on!
Are you obsessed with marketing on your WordPress site? User Flow is here to help you take it to the next level! See how people use your site from the moment they first arrive to when they fill out a form or complete a purchase.
- Measure the success of your marketing goals and campaigns.
- Learn the steps users took before they hit the goal.
- Track user activity on your site as they progress toward conversions.
- Learn the path users took to become leads on your site.
User Flow is an add-on to Formidable Forms, the top WordPress form builder. Amazing online forms + powerful marketing insights = 🚀.
Let’s learn more about what this WordPress user tracking add-on can do for you!
🤷 What does User Flow do?
User Flow gives you valuable marketing insights by displaying the data captured at each step of the user journey.
It starts collecting data when a user lands on your site and ends when a user fills out a form. Then, it shows it all in a convenient user activity log.
Here’s what Formidable's WordPress user tracking gathers:
- Timestamps: Show how much time was spent on each step with timestamps.
- Conversions: Display all forms that were submitted on the user journey.
- Session Length: Shows how long it took for a user to fill out the form.
- Search Behavior: Displays terms searched on-site during the user journey.
- Customer Journey: Shows a list of each page viewed before conversion.
- Traffic Source: Shows how users got to the site (Google, referral link, etc.)
If you aren’t sure what this kind of information can do, here’s an example. Imagine a travel agency that sells vacation packages. When a user fills out a form to request a quote, you can see their user activity in WordPress to learn more about them.
This will not only help you sell them the best travel package, but you'll also be able to use a simple history to determine how to attract more customers.
❓Why use a WordPress plugin to track user activity?
If you want to market your business to customers successfully, you must know more about them first! And solid user data is essential to answer important questions like:
- Who are your customers?
- Where do your customers come from?
- What do customers do on your website?
- How do site visitors become customers?
- When do the important interactions happen?
With the User Flow add-on, Formidable Forms has the answer to all of the above!
The WordPress user tracking data allows you to build your ideal customer profile. If you know exactly who your customers are and what they do, you can create a customer experience tailored to them.
Let’s dig in to see how User Flow can fit into your marketing plan.
1. Who are your customers?
Want to know who your customers are? There are forms for that! Knowing more about your customers makes it easier to tailor the user experience to suit their needs.
Unlike Customer Relationship Management (CRM) software, Formidable has the most flexible forms you can build right in your WordPress dashboard. Just look at all the available form fields!
And having all these different types of fields means you can ask any question you want.
2. Where do your customers come from?
Do you know where your customers come from? Do they come from Google search? A link from another website? Social media?
WordPress user tracking makes this a breeze. For every person who converts on your site, it will show where they came from. This is often referred to as the ”source.”
3. What do customers do on your website?
How can you track what users engage with on your site? Easy. User Flow!
For example, a user who enters your site from Google eventually becomes a customer when they fill out a payment form. But what happened in between?
This user-tracking plugin tells you every page and post visited. It also tells you how long they were on each page. Plus, it will tell you the queries they use in any search form.
4. How do site visitors convert?
When a customer makes a purchase, do you ever wonder how it happened from start to finish? Guess what — User Flow can monitor user activity to give an answer!
By showing all the steps along the way, you’ll be able to see what posts or pages moved customers along to the goal. If you know the journey people take towards becoming customers, you’ll have an easier time optimizing your site.
5. When do they interact with your website?
Timing is everything. When are your users most active? Are they early birds? Night owls? Take the guesswork out of the equation with User Flow.
Every action users take is logged and timestamped. So you’ll know when they visited a page and how long they stayed on it.
⭐ How does User Flow work?
If you’ve tried CRM platforms like HubSpot or ActiveCampaign, you might remember how difficult it is to set things up. Copy and paste this code here… Put a tracking pixel there. Hope it works 🤞!
With Formidable's WordPress user tracking, virtually zero setup is required. Just install and activate the add-on… that’s it! Every time a form is submitted, the User Flow data will be documented in the form entry interface.
Your data is always stored on your WordPress website, not in the cloud somewhere behind a paywall. You could also automatically send yourself an email notification with the user activity tracking information.
Ready to get started with WordPress user tracking?
It’s time to get serious about marketing your business. The good news is you don’t need to take a leap of faith to do so. Try Formidable + the User Flow add-on for 14 days, and if you don’t like it, we’ll give you 100% of your money back. What are you waiting for?
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