Discover the top WordPress lead generation plugins to boost conversions and grow your email list. Find the best tools for effective lead capture today.
Approximate read time: 8 minutes
Generating leads is crucial for growth.
But with so many lead generation plugins available, it's tough to know which one’s right for your site. With the right tool, you can collect email addresses, increase conversions, and ultimately grow your customer base.
In this post, we'll look at the best WordPress lead-generation plugins. These tools are tailored to all needs and budgets. So, we've got you covered whether you’re looking for powerful pop-up forms or tools to track your conversions.
Let’s dive in to the blog post!
11 best WordPress lead generation plugins
1. Formidable Forms
Rating: 4.8 stars (1,240+ reviews) | 400,000+ active installations
Formidable Forms is the most advanced WordPress form plugin.
Good lead generation starts with forms, and over 400,000 people trust Formidable Forms for this. Many websites rely on it to gather leads, and it's easy to see why.
It all starts with the drag and drop form builder, which lets users make lead forms in a few minutes. You can make popup contact forms, signup forms, and online calculators. There's even an option to add AI product recommendations for better results.
But what really makes Formidable Forms stand out are its advanced features. Here are just a few:
- Conditional logic to change the form based on a user's answers.
- Email autoresponders and notifications to quickly follow up on leads.
- Customer Relationship Management (CRM) integrations for easy lead management.
- Conversational forms for better engagement and conversion rates.
- Form abandonment recovery to capture incomplete leads.
Pricing: Formidable offers a free online form builder. Formidable Forms Pro plans start at $39.50 for the first year to get premium features.
2. OptinMonster
Rating: 4.3 stars (765+ reviews)| 1+ million active installations
OptinMonster is a powerful tool for online marketing.
It's best known for its popups and exit intent technology, which help keep visitors on your site. But that's just one part of what it can do.
With a drag and drop builder, you can create opt-in forms without needing any code. You can set up forms to show differently, like when a visitor tries to leave the page (exit-intent). It can also A/B test, adjust forms based on location or page, and even target returning visitors.
OptinMonster works with popular CRMs and email marketing platforms. So connecting your lead forms to the right tools is easy. It even integrates with Formidable Forms to help get leads via lead capture forms.
Some of its top features include:
- Bright, eye-catching popup templates
- Different form placement options
- Smart triggers to show forms at the right time
- Targeted tools for personalized campaigns
Pricing: OptinMonster has a free version and paid plans (starting at $7/month) with more features.
3. Popup Maker
Rating: 4.9 stars (4,455+ reviews) | 700,000+ active installations
Popup Maker is a popular plugin for making eye-catching popups, slide-ins, and banners. It's easy to use whether you're creating popups for lead generation, email sign-ups, eCommerce offers, or other goals.
The plugin includes several trigger options for when popups appear. You can set popups to show after a timed delay, button click, or after a form is submitted. The premium version also offers options like exit-intent and scroll percentage.
Popup Maker works with the best form plugins like Formidable Forms, Ninja Forms, and Gravity Forms. You can also add forms from email platforms like Mailchimp or AWeber.
Some of its top features include:
- Different types of popup forms
- Multiple triggers based on time or user actions
- Integrations with form builders and email tools
- Cookie settings to control how often popups appear
Pricing: Popup Maker has a limited free plan. Premium plans start at $99/year.
4. Elementor
Rating: 4.6 stars (6,925+ reviews) | 10+ million active installations
Elementor is a popular WordPress page builder that also works great for lead generation. It has many features to help collect user info, like contact forms and custom popups.
With Elementor, you can create beautiful popups with Call To Action (CTA) buttons that match the colors and style of your WordPress theme. You can set forms to popup after a time delay, on exit intent, or even add countdown timers to your site. Best of all, it's easy to do and requires no coding.
If you need a plugin that does a bit of everything, Elementor is a solid choice.
Some top features include:
- Drag and drop form builder
- 300+ pre-made design blocks
- Customizable designs and animation
- Support for multilingual sites
Pricing: Elementor has a free version, but a premium version costs $59 annually.
5. HubSpot
Rating: 4.4 stars (205+ reviews) | 300,000+ active installations
HubSpot's WordPress plugin is an all-in-one tool for managing leads.
It combines the best features of a CRM tool with marketing, sales, and customer support tools. With its drag and drop builder, you can create lead capture forms, set up automated emails, and manage potential customers. All from your WordPress dashboard.
But HubSpot's live chat and chatbot features really make it stand out. Chatbots can make a business feel more personal and allow websites to give 24/7 support. And that's without needing a customer service team available around the clock.
To compare chatbots and forms, check out our breakdown on chatbots vs. forms.
Hubspot has many great features, but some popular ones include:
- Tools to automate lead generation
- Built-in email marketing
- Data analytics to track leads and sales
- Integration with form and popup builders
Pricing: HubSpot has a free CRM with basic features. Paid plans start at $20/month/seat, depending on your needs and plan.
6. SeedProd
Rating: 4.9 stars (4,655+ reviews) | 800,000+ active installations
SeedProd started as a simple tool to make "Coming Soon" and "Maintenance Mode" pages.
Now, it's grown into a full website and landing page builder for WordPress. With its drag and drop builder, you can create anything from headers and footers to WooCommerce product pages. All without needing any coding skills.
SeedProd includes over 200 pre-designed templates and 80+ page blocks to build sales pages, 404 pages, and more quickly. It also works well with tools like Mailchimp, ActiveCampaign, and ConvertKit to grow your email list and manage subscribers.
SeedProd is a great choice for anyone wanting to build a WordPress site or landing page with minimal work.
Some of SeedProd's top features are:
- 150+ templates for landing pages, like opt-in pages
- Integrations with eCommerce, email, and marketing tools
- An easy drag and drop builder
- Ready-made blocks for faster building
Pricing: SeedProd has a free version and paid plans. Premium plans start at $79 per year.
7. Hustle
Rating: 4.4 stars (845+ reviews) | 100,000+ active installations
Hustle simplifies lead generation with tools like popups, slide-ins, and social sharing buttons to turn visitors into leads.
Made by WPMU DEV, Hustle comes with pre-built templates for popular campaigns. These include Black Friday and newsletter sign-ups. You can also change colors, animations, and settings to match your brand.
And one of Hustle's best features is its smart targeting.
This lets you control exactly where and when campaigns appear on your WordPress website, using exit intent, scroll depth, and specific page targeting.
Some of its top features are:
- Integration with 19 email platforms
- Customizable popup and slide-in triggers
- A/B testing and detailed lead data
- Over 100 opt-in form templates
Pricing: Hustle has a free and premium version. Premium plans start at $15/month.
8. FunnelKit
Rating: 5 stars (800+ reviews) | 30,000+ active installations
This one's for WooCommerce users!
FunnelKit (formerly WooFunnels) brings powerful sales funnels directly to your WooCommerce store.
With FunnelKit, you can create optimized customer journeys, from checkout to thank-you pages. It's perfect for store owners who want to improve sales without spending a lot.
FunnelKit includes pre-built templates for each step in the sales funnel to help you get started quickly. You can make professional opt-in pages, custom checkouts, upsells, and more. The checkout editor is flexible, so you can customize fields and add dynamic pricing options.
One feature store owners will love is targeted offers.
With rule-based targeting, you can show offers based on cart items, customer history, or page views. You can also use triggers like exit intent and A/B testing to see what works best.
Its top features are:
- Easy-to-use form editor
- Advanced A/B testing
- Gated content for special offers
- Targeting options to reach the right audience
Pricing: FunnelKit has a free and premium version. Premium plans start at $99/year.
9. PushEngage
Rating: 4.1 stars (30+ reviews) | 10,000+ active installations
PushEngage is a push notification plugin for WordPress that helps bring visitors back to your site, boost conversions, and increase sales.
With customizable web and mobile push notifications, PushEngage lets you reach subscribers on any device or browser. Its easy-to-use dashboard helps create and automate targeted campaigns. These include welcome messages, cart abandonment alerts, and price-drop notifications.
PushEngage also has advanced targeting options to reach users based on their behavior, location, and past interactions. With drip campaigns and behavior-based triggers, you can keep your audience interested with little effort.
PushEngage's top features are:
- Simple setup for push notifications
- Personalized messaging to re-engage visitors
- Works smoothly with any WordPress theme
Pricing: PushEngage has a free and premium plugin. Premium plans start at $9/month.
10. RafflePress
Rating: 3.9 stars (40+ reviews) | 20,000+ active installations
RafflePress is a great WordPress plugin for creating giveaways that drive real results.
Designed to boost traffic, grow email lists, and increase social media engagement, RafflePress makes it easy to host contests. With its drag and drop builder, anyone can create a professional giveaway campaign without hassle.
RafflePress is effective because it encourages people to share your contest. It offers bonus entries for actions like sharing on social media or inviting friends. This gives participants more chances to win and spreads the word about your giveaway.
RafflePress integrates with email marketing services like Mailchimp, ConvertKit, and ActiveCampaign. So, you can build your email list your email list for easy follow-up.
RafflePress's top features are:
- Multiple giveaway templates
- One-click entry and fraud protection
- Integrations with popular email tools
Pricing: RafflePress has free and paid versions. Premium plans start at $79 per year.
11. WPForms
Rating: 4.9 stars (13,955+ reviews) | 6+ million active installations
WPForms is one of the best form builders for beginners using WordPress.
Whether you need a simple contact form, payment form, or survey, WPForms requires no coding skills. Its drag-and-drop builder and 2000+ pre-built templates help you set up custom forms in minutes.
And with features like conditional logic, payment integrations, and file uploads, lead generation is much easier. For example, using conversational forms can help increase conversions by engaging users more naturally.
And with integrations with the top email marketing tools, you can collect emails and nurture your list over time.
Some of WPForms top features are:
- Drag and drop form builder
- Spam protection
- Pre-made lead generation templates
Pricing: WPForms has a free and paid plugin. Premium plans start at $49.50 for the first year.
Which WordPress lead generation plugin will you pick?
This list includes a WordPress lead generation plugin for every kind of website.
Whether you want to create lead-capturing quizzes or send push notifications, these tools simplify your workflow.
Get Started With Formidable Forms!
So which ones will you try? Leave us a comment below to let us know! 👇 💬
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