Wondering why you should use a contact form on a website? This post has eight ways a web contact form can instantly boost a website's user experience.
Approximate read time: 4.5 minutes
Contact forms may seem like an unimportant part of your website.
But you'd be surprised at the importance of a contact form on your website. From gathering emails to protecting against spam, we'll cover why you need a contact form on your website.
Let's dive in.
What is a contact form?
A contact form is a simple way for your website visitors to contact you.
With a form, you can gather contact information, kickstart lead generation for potential customers, or connect with your audience.
A visitor fills out your form, and then you get a message straight to your email address.
But how could this be useful to you?
Here's why you should create a contact form for your website.
8 reasons why you need a website contact form
1. Boost your email list numbers
Email is still king in the online world.
Whether you’re sending out newsletters or trying to attract potential clients, email is the way to do it. And that begins by building a powerful email list.
A contact form is an excellent way to kickstart that process.
But you want to keep your online form simple. If your form is long and too complex, visitors will leave without completing it. And that hurts your conversion rate.
A contact form plugin can help you build your form to keep things simple.
We recommend using Formidable Forms in WordPress. You can easily use a contact form template to start quickly. Then, use the form builder to adjust the form to your liking before you customize the UI design using the Form Styler.
Ultimately, your visitors are likelier to fill out your form if it’s simple and matches your web design.
2. Keep track of your messages
In our connected world, people expect instant answers.
When someone completes your contact form, you get notified immediately. And then you can respond just as quickly.
Imagine the surprise on a visitor’s face when they receive a message back as quickly as they sent one! Talk about improving the visitor experience!
Plus, you can customize your inbox to ensure no submissions get sent to your spam folder.
After all, do you think a visitor you ignore will likely return? So it's a good idea to have a way to organize your emails.
3. Protect your inbox from spam
Everyone hates spam.
And putting a form on your site invites bots to spam your inbox, right?
Wrong.
With some spam protection, you can help filter out all those annoying responses to get to the ones that matter.
For example, in Formidable Forms, use reCAPTCHA or Akismet to act as the wall surrounding your website’s castle to reduce spam.
Keep yourself protected and still connect with your website visitors.
Get Your Contact Form Builder!
4. Track your leads easily
If you’re running a business website, you want a way to connect and track leads.
And a contact form is the perfect way to invite customers to connect.
Once they complete the form, enter their information into your CRM, send it to a PDF, or send a welcome email.
This is another feature Formidable Forms handles well.
Once your customer fills out your form, you have access to a few options in Formidable:
- View the User Flow report to improve your customer path
- Automatically send their information to your CRM (Hubspot, SalesForce, etc.)
- Send the form entries to a PDF
- Add the email address to your email service’s mailing lists (Mailchimp, ActiveCampaign, etc.)
These features take the work out of your hands and automate it.
All you have to do is focus on making your form and running your business as usual.
5. Increase visitor trust
Visitor trust is crucial.
If visitors can’t even find a way to contact you, will they trust you and your content? Probably not.
Contact forms help build relationships and, in turn, trust with your visitors. You're just another faceless website if you don’t build those relationships.
6. Provide better customer support
Remember how we mentioned people want instant interaction?
The same is true for customers seeking support, but even more so.
Customers who can’t find a way to contact you will likely give up and ask for a refund. And people who refund aren’t likely to recommend your product.
So, with a simple contact form, you can pass messages to your support team so customers can quickly get the help they need.
Some companies value quick responses so much they’ve started using chatbots.
Customers who feel the company cares about them through support become repeat customers.
And they’re the best type.
7. Learn more about your customers/visitors
Customers who reach out to you are excellent for understanding your visitors.
They’re giving you direct insight into what they want. It’s up to you to give it to them. You miss out on this valuable information without a contact form on your site.
And that means you miss opportunities.
8. Allow people to send you content
Want an easy way to boost your business?
Allow people to send you content! Whether it’s blog posts, testimonials, or any other form of content, it can help benefit your site.
With a simple file upload field on your form, visitors can send you content that you can use. And this is yet another feature Formidable handles easily.
You can also take this content to use on social media! For example, use testimonials as social proof by posting pictures of customers using your product.
Are you ready to make your contact form?
As you can see, a contact form greatly benefits your website.
This post taught you why you need a contact form on your website today. Whether it’s your homepage or your Contact Us page, you need a way for visitors to contact you.
So, if you’re ready to start, grab Formidable Forms and check out this post on creating a fantastic contact form. And if you need some form examples, check out this guide to make your contact form beautiful.
Get Your Contact Form Builder!
And follow us on Facebook, Twitter, and YouTube for more great form tips and tricks!
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